![]() ![]() ![]() (You’ll notice that the number seven-the number of people in the Garza family-makes a frequent appearance.) Working out regularly and maintaining a paleo diet helped Veronica with her symptoms, so she decided to bring the almond-flour tortillas she had been tinkering with to the gym. Soon after, the Garzas jumped into another ambitious endeavor together: operating a CrossFit gym in Laredo, G7 Athletics. “And then always understanding that whoever was making food, they were always making more than enough so you could invite people into that experience.” “There was always this positive energy around the consumption of food in my family,” Veronica says. In the Garza household, as in many families, food was an expression of love. She also remembers coming down the stairs of her family home in Laredo to a full spread of breakfast tacos-chorizo con huevos, papas con huevos, chorizo con papas-alongside pancakes and toast. She recalls entering the house to the aroma of a simmering pot of beans just waiting for her family’s arrival. Veronica’s first food memories involve making the six-hour drive from Laredo to Baytown, near Houston, to visit her Grandma Campos. It’s a feeling similar to that of the Garza family home in Laredo, where Veronica, her four siblings, and her parents lived.Īn oft-repeated mantra at Siete, a company best known for grain-free and dairy-free Mexican American products such as cashew queso and cassava-flour tortillas, is: “Family first, family second, business third.” But it’s not just a line to make the brand seem wholesome and approachable-Veronica says her family’s way of life inspired not only the office but the company structure (all seven Garzas work at Siete) and, of course, the unique food products. It’s meant to simulate a home: cozy, haphazard, and lived in. ![]() This is intentional, says president and chief innovation officer Veronica Garza. But where the offices and conference rooms are located, hallways jut out at random angles instead of in parallel lines. The first section, where guests enter, is reminiscent of many start-up offices: booths for dining and working a cafe area with a coffee bar a gym and a full kitchen. The layout of Siete Family Foods’ 25,000-square-foot headquarters in South Austin is a bit odd. This story is a part of Texas Monthly’s Taco Week, a series dedicated to proving that Texas is center of the taco universe. ![]()
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